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The Alyn
New York City
An Upper East Side luxury rental building in the Carnegie Hill neighborhood.
The Alyn
New York City
Client
Gordon Property Group
Location
152 East 87th Street, New York, NY 10128
Topline
To design, outfit, and manage the 2,300 square foot fitness facility.
Equipment Highlights
Turf Athletic Area, Sorinex Olympic Racks(+ Jammer Arms), Hammer Strength Machines, Peloton Bikes, Life Fitness Cardiovascular Pieces (Treadmills, Elliptical, Climber Bicycles), Versa Climber, Concept 2 Rower, Airdyne, Battling Ropes, Dumbbells 2.5 – 100 lbs, Kettle bells 8 – 44 kg, Assortment of unique barbells& cable attachments, Aqua Boxing Bag
Opportunity
Not your typical Upper East Side luxury rental. The Alyn residences, designed by renowned international architect Ismael Leyva, offer 56 luxury condo-size layouts for one to five bedroom homes. From the garage and lobby to the smallest detail of each dwelling, The Alyn exudes opulence in all facets of New York City living. Therefore, it was only fitting that the amenities provided had to parallel this level of luxury.
With a blank slate of 2,300 square feet divided amongst two floors, HOMAGE was called upon to transform the space into one that would not only rival other fitness offerings in the neighborhood but also compare to high performance athletic facilities and world-class wellness centers. Just an elevator ride away for the residents. Many of which are highly successful, busy working professionals with families.
The goal of the fitness center was to provide enough value that future residents could cancel their current fitness memberships without missing a single feature, add the precious commodity of time back into their busy schedules, and have access to elite expertise.
Solution & Outcome
The 2,300 square feet of work out space was successfully transformed into a facility that could accommodate the professional athlete and weekend warrior alike. All basis were covered for The Alyn’s residents and their fitness needs as the exercise equipment ranges from Peloton Bikes to Sorinex Olympic Racks, the first of their kind ever installed within a residential building. Unique solutions were designed to keep the fitness space organized, such as a custom wall storage for accessories. HOMAGE placed its finishing touch on the space with distinctive branding, including black and white photos of notable individuals working out.
Beyond the design of the wellness center, HOMAGE collaborated with the developers to devise a marketing campaign that highlighted their involvement with the project. Media included features in Forbes, The Hollywood Reporter, Business Insider, and more.
HOMAGE actively manages the fitness facility at The Alyn and offers complimentary assessments to all residents. In addition, HOMAGE also provides signature fitness offerings that were crafted based off a survey sent out to all residents.